Your ad will be seen several times an hour per HDTV, located in high-traffic areas like restaurants and grocery store check-out lines.  The news and entertainment "ads" that are sprinkled into the mix keep eyes on the screen.  This means that when your targeted ad is displayed, a maximum amount of viewers are ready to take it in.  Ads can be changed or modified on a monthly basis.  Ad format is 1080p HD (1920x1080 pixels).